Tag Archives: Advertising

Advert ban tries to wean the Dutch off fossil fuels

How do you wean the Dutch off fossil fuels? Well, you could always start by banning advertisements that promote them.

LONDON, 6 May, 2021 − Three days ago Amsterdam, capital of the Netherlands, “Venice of the North” (and destination of many travellers who appreciate a little something extra with their coffee), took a serious step into the future. It sought to wean the Dutch off fossil fuels by banning many advertisements for the pollutants.

The ban isn’t total − yet. But this prohibition of what are described as “fossil fuel products”, including air travel as well as fossil-fuelled cars, means the adverts will no longer be seen in Amsterdam’s subway stations.

The city says it’s the first in the world determined to keep fossil fuel advertising off its streets. Never before has a city decided to ban advertising solely on the basis of climate change, it insists.

The agreement about advertisements in its metro stations is the municipality’s first step towards making advertising everywhere in Amsterdam fossil-free. The Dutch capital is still investigating a wider ban on advertising, and on marketing festivals by fossil fuel companies such as ExxonMobil and Shell (or, to give it its original name, Royal Dutch Shell).

“We don’t have any time to waste. Adverts that portray fossil fuels as normal worsen climate disruption”

Ban Fossil Advertising (Reclame Fossielvrij) is a Dutch citizens’ group working for a nationwide ban on advertising by the fossil fuel industry and on adverts for polluting transport. Its co-ordinator, Femke Sleegers, said: “The decision to ban fossil fuel advertising from subway stations comes at a crucial moment in the fight against climate change.

“We don’t have any time to waste in working towards the Paris climate goals. Adverts that portray fossil fuels as normal worsen climate disruption and have no place in a city − or a country − that has complied with Paris.”

The decision by Amsterdam’s city council to start banning fossil fuel adverts followed pressure by Ban Fossil Advertising and 51 other local groups. The city’s public transport company, GVB, had already decided to sharpen up its advertising policy in order to keep greenwashing advertisements (when polluters falsely present themselves as environmentally responsible) out of its vehicles, after a call by Extinction Rebellion Amsterdam.

Ban Fossil Advertising is working for a nationwide law to cover the fossil fuel industry, modelled on the Dutch advertising ban on the tobacco industry, which is regarded by campaigners as an indispensable step in the fight against smoking. It is seen not only as a step which changed social norms, but as one that removed temptation. Today’s campaigners say an identical approach is needed towards fossil fuels.

Global pressure

Three more cities in the Netherlands − The Hague, Utrecht and Nijmegen − say they are open to a ban on fossil fuel ads. Similar moves are under way in a number of other countries in Europe, North America and Australia, some at national level and some in individual cities, with media backing in several cases.

A Canadian group, for example, the Citizens’ Initiative for a fossil fuel advertisement-free Canada,  urges Parliament “to demand accountability from the fossil industry and legislate a ‘tobacco law’ for oil, gas and petrochemical companies; a ‘fossil law’”.

This would ban adverts for Big Oil, air travel and cars with fossil fuel engines, with fossil fuel money used for marketing redirected into “an unbranded fund that helps the transition.” A similar initiative is under way in France.

In the US, the city of New York is suing three major oil companies and the top industry trade group, arguing that the companies are misrepresenting themselves by selling fuels as “cleaner” and advertising themselves as leaders in fighting climate change.

In the UK the Badvertising campaign is seeking to stop adverts from fuelling the climate emergency, and the environmental lawyers ClientEarth are urging policymakers to ban all fossil fuel company ads unless they come with tobacco-style health warnings about the risks of global heating to people and the planet. − Climate News Network

How do you wean the Dutch off fossil fuels? Well, you could always start by banning advertisements that promote them.

LONDON, 6 May, 2021 − Three days ago Amsterdam, capital of the Netherlands, “Venice of the North” (and destination of many travellers who appreciate a little something extra with their coffee), took a serious step into the future. It sought to wean the Dutch off fossil fuels by banning many advertisements for the pollutants.

The ban isn’t total − yet. But this prohibition of what are described as “fossil fuel products”, including air travel as well as fossil-fuelled cars, means the adverts will no longer be seen in Amsterdam’s subway stations.

The city says it’s the first in the world determined to keep fossil fuel advertising off its streets. Never before has a city decided to ban advertising solely on the basis of climate change, it insists.

The agreement about advertisements in its metro stations is the municipality’s first step towards making advertising everywhere in Amsterdam fossil-free. The Dutch capital is still investigating a wider ban on advertising, and on marketing festivals by fossil fuel companies such as ExxonMobil and Shell (or, to give it its original name, Royal Dutch Shell).

“We don’t have any time to waste. Adverts that portray fossil fuels as normal worsen climate disruption”

Ban Fossil Advertising (Reclame Fossielvrij) is a Dutch citizens’ group working for a nationwide ban on advertising by the fossil fuel industry and on adverts for polluting transport. Its co-ordinator, Femke Sleegers, said: “The decision to ban fossil fuel advertising from subway stations comes at a crucial moment in the fight against climate change.

“We don’t have any time to waste in working towards the Paris climate goals. Adverts that portray fossil fuels as normal worsen climate disruption and have no place in a city − or a country − that has complied with Paris.”

The decision by Amsterdam’s city council to start banning fossil fuel adverts followed pressure by Ban Fossil Advertising and 51 other local groups. The city’s public transport company, GVB, had already decided to sharpen up its advertising policy in order to keep greenwashing advertisements (when polluters falsely present themselves as environmentally responsible) out of its vehicles, after a call by Extinction Rebellion Amsterdam.

Ban Fossil Advertising is working for a nationwide law to cover the fossil fuel industry, modelled on the Dutch advertising ban on the tobacco industry, which is regarded by campaigners as an indispensable step in the fight against smoking. It is seen not only as a step which changed social norms, but as one that removed temptation. Today’s campaigners say an identical approach is needed towards fossil fuels.

Global pressure

Three more cities in the Netherlands − The Hague, Utrecht and Nijmegen − say they are open to a ban on fossil fuel ads. Similar moves are under way in a number of other countries in Europe, North America and Australia, some at national level and some in individual cities, with media backing in several cases.

A Canadian group, for example, the Citizens’ Initiative for a fossil fuel advertisement-free Canada,  urges Parliament “to demand accountability from the fossil industry and legislate a ‘tobacco law’ for oil, gas and petrochemical companies; a ‘fossil law’”.

This would ban adverts for Big Oil, air travel and cars with fossil fuel engines, with fossil fuel money used for marketing redirected into “an unbranded fund that helps the transition.” A similar initiative is under way in France.

In the US, the city of New York is suing three major oil companies and the top industry trade group, arguing that the companies are misrepresenting themselves by selling fuels as “cleaner” and advertising themselves as leaders in fighting climate change.

In the UK the Badvertising campaign is seeking to stop adverts from fuelling the climate emergency, and the environmental lawyers ClientEarth are urging policymakers to ban all fossil fuel company ads unless they come with tobacco-style health warnings about the risks of global heating to people and the planet. − Climate News Network

Advertisements harm the planet, researchers say

Like them or loathe them, advertisements are everywhere. And they’re worsening the climate crisis, say social scientists.

LONDON, 27 November, 2020 − Part and parcel of modern society, advertisements are so familiar in the background of most of our lives that we probably scarcely notice them. That’s a pity, because − if a new report is right − their influence may be indirectly causing climate and ecological damage.

The report, Advertising’s role in climate and ecological degradation, was commissioned by the Badvertising campaign, which is run by the New Weather Institute, a group backing a rapid transition to a fairer economy, and the climate campaign Possible. It is published today to coincide with Black Friday, regarded as the start of the US Christmas shopping season.

The report’s message is simple: advertising makes us want more material goods and services, which damage the environment and the climate in both their provision and their use. So less and better advertising would be good for the planet.

Its author is Dr Tim Kasser. Answering an argument often made in support of advertising, he told the Climate News Network: “Advertising does help people choose between products, but it also inculcates a general desire to want more of what is offered in the marketplace.

“When hundreds of millions of people have desires for more and more stuff and for more and more services and experiences, that really adds up and puts a strain on the Earth.”

Dependent media

Cautiously, perhaps, the advertising industry “indirectly” contributes to climate and ecological degradation, the report argues. For this it holds responsible the industry’s “encouragement of materialistic values and goals, the consumption-driving work & spend cycle”, and the consumption of two products in particular − beef and tobacco.

Definitions may help here. Materialism, the researchers say, is people’s desire to be rich as a result of “exposure to messages in their environment which suggest that happiness and a good life depend upon wealth and consumption.”

And here’s a spoiler alert for journalists: the survival of the media “typically depends on revenue obtained from presenting users with advertisements that encourage consumption.” The more TV you watch, the more adverts you’ll see, and the more materialistic you’ll become, it seems.

On the work & spend cycle, the study says: “Individuals who live under consumer capitalism are subjected to numerous pressures to work long hours … [one] is the desire to consume.” So “advertising leads people to place higher value on consumption of what they see advertised and lower value on having more time available for non-work activities.”

“Advertising serves capitalist economies in much the same way that state-sponsored art served Stalin’s Soviet Union, presenting a fake, idealised world that papers over an often brutal reality”

Advertisements can in fact mean “many people come to want to work, shop, and consume relatively more than to rest, recreate, and relate with others.” And there’s more: “Long work hours are associated with higher ecological footprints, greenhouse gas emissions, and overall energy consumption.”

When people work long hours, they have less time to engage in ecologically-sustainable and relatively time-intensive activities: bike-riding rather than car-driving, or growing food instead of buying it pre-packaged from a shop.

One of the researchers’ selected products, beef, can cause environmental damage as it is produced: unsustainable water use, destruction of forests, high levels of both greenhouse gases and pollutants that cause excessive algal growth. It can also damage human health (for example, Creutzfeldt-Jakob Disease, linked in cattle to bovine spongiform encephalopathy, also known as mad cow disease). Excessive consumption has been linked with heart disease and cancer.

The lethal risks of smoking tobacco are all too familiar. Producing and using cigarettes, the report finds, has much the same environmental effects as the beef industry and, a familiar refrain, “scientific evidence is consistent with the conclusion that advertising indirectly causes climate and ecological degradation through its encouragement of the consumption of tobacco.”

It may sound as though this demolition of advertisements is essentially an attack on the bedrock of capitalism. Andrew Simms, a co-author, told the Network it’s not that simple: “Advertising is so clever at being attractive or entertaining that it’s easy to forget it is manipulating us to get what it wants.

Broader reach

“And what it wants is for us to consume more, regardless of the environmental consequences or, indeed, the impact on our mental health or personal debt.

“I find it helps to remember that advertising serves capitalist economies in much the same way that state-sponsored art served Stalin’s Soviet Union, presenting a fake, idealised world that papers over an often brutal reality. But advertising in one sense is even more dangerous, because it is so pervasive, sophisticated in its techniques and harder to see through.”

The authors also take a sideswipe at two other products: flying for leisure, and sports utility vehicles. For possible solutions they refer readers to the Badvertising campaign’s toolkit.

They sum up their report with a suggestion that there’s more to come: “Substantial scientific evidence exists to support the claim that advertising has indirect but real effects on climate and ecological degradation. It seems likely that similar dynamics occur for other products, services, and experiences.”

Realists (or cynics) may conclude that the report simply proves that advertising really does work. Idealists may counter that that shows the researchers have not been wasting their time. − Climate News Network

Like them or loathe them, advertisements are everywhere. And they’re worsening the climate crisis, say social scientists.

LONDON, 27 November, 2020 − Part and parcel of modern society, advertisements are so familiar in the background of most of our lives that we probably scarcely notice them. That’s a pity, because − if a new report is right − their influence may be indirectly causing climate and ecological damage.

The report, Advertising’s role in climate and ecological degradation, was commissioned by the Badvertising campaign, which is run by the New Weather Institute, a group backing a rapid transition to a fairer economy, and the climate campaign Possible. It is published today to coincide with Black Friday, regarded as the start of the US Christmas shopping season.

The report’s message is simple: advertising makes us want more material goods and services, which damage the environment and the climate in both their provision and their use. So less and better advertising would be good for the planet.

Its author is Dr Tim Kasser. Answering an argument often made in support of advertising, he told the Climate News Network: “Advertising does help people choose between products, but it also inculcates a general desire to want more of what is offered in the marketplace.

“When hundreds of millions of people have desires for more and more stuff and for more and more services and experiences, that really adds up and puts a strain on the Earth.”

Dependent media

Cautiously, perhaps, the advertising industry “indirectly” contributes to climate and ecological degradation, the report argues. For this it holds responsible the industry’s “encouragement of materialistic values and goals, the consumption-driving work & spend cycle”, and the consumption of two products in particular − beef and tobacco.

Definitions may help here. Materialism, the researchers say, is people’s desire to be rich as a result of “exposure to messages in their environment which suggest that happiness and a good life depend upon wealth and consumption.”

And here’s a spoiler alert for journalists: the survival of the media “typically depends on revenue obtained from presenting users with advertisements that encourage consumption.” The more TV you watch, the more adverts you’ll see, and the more materialistic you’ll become, it seems.

On the work & spend cycle, the study says: “Individuals who live under consumer capitalism are subjected to numerous pressures to work long hours … [one] is the desire to consume.” So “advertising leads people to place higher value on consumption of what they see advertised and lower value on having more time available for non-work activities.”

“Advertising serves capitalist economies in much the same way that state-sponsored art served Stalin’s Soviet Union, presenting a fake, idealised world that papers over an often brutal reality”

Advertisements can in fact mean “many people come to want to work, shop, and consume relatively more than to rest, recreate, and relate with others.” And there’s more: “Long work hours are associated with higher ecological footprints, greenhouse gas emissions, and overall energy consumption.”

When people work long hours, they have less time to engage in ecologically-sustainable and relatively time-intensive activities: bike-riding rather than car-driving, or growing food instead of buying it pre-packaged from a shop.

One of the researchers’ selected products, beef, can cause environmental damage as it is produced: unsustainable water use, destruction of forests, high levels of both greenhouse gases and pollutants that cause excessive algal growth. It can also damage human health (for example, Creutzfeldt-Jakob Disease, linked in cattle to bovine spongiform encephalopathy, also known as mad cow disease). Excessive consumption has been linked with heart disease and cancer.

The lethal risks of smoking tobacco are all too familiar. Producing and using cigarettes, the report finds, has much the same environmental effects as the beef industry and, a familiar refrain, “scientific evidence is consistent with the conclusion that advertising indirectly causes climate and ecological degradation through its encouragement of the consumption of tobacco.”

It may sound as though this demolition of advertisements is essentially an attack on the bedrock of capitalism. Andrew Simms, a co-author, told the Network it’s not that simple: “Advertising is so clever at being attractive or entertaining that it’s easy to forget it is manipulating us to get what it wants.

Broader reach

“And what it wants is for us to consume more, regardless of the environmental consequences or, indeed, the impact on our mental health or personal debt.

“I find it helps to remember that advertising serves capitalist economies in much the same way that state-sponsored art served Stalin’s Soviet Union, presenting a fake, idealised world that papers over an often brutal reality. But advertising in one sense is even more dangerous, because it is so pervasive, sophisticated in its techniques and harder to see through.”

The authors also take a sideswipe at two other products: flying for leisure, and sports utility vehicles. For possible solutions they refer readers to the Badvertising campaign’s toolkit.

They sum up their report with a suggestion that there’s more to come: “Substantial scientific evidence exists to support the claim that advertising has indirect but real effects on climate and ecological degradation. It seems likely that similar dynamics occur for other products, services, and experiences.”

Realists (or cynics) may conclude that the report simply proves that advertising really does work. Idealists may counter that that shows the researchers have not been wasting their time. − Climate News Network

‘Ban adverts for cars that damage the climate’

Tobacco advertisements are often banned these days. So why not ban adverts for gas-guzzling cars that damage the planet?

LONDON, 1 September, 2020 – Many countries now ban adverts for tobacco products and some now limit sales of junk food, to protect public health. All of them have reduced advertising, or ended it outright.

So, campaigners argue, why not do the same with adverts which promote high-carbon products and lifestyles, damaging people’s health and heating the planet?

There’s growing pressure for bans like that in the United Kingdom, with a focus on ending the promotion of highly-polluting cars, gas-guzzling 4x4s, also known as SUVs, an argument developed by a campaign called Badvertising.

The Rapid Transition Alliance (RTA) is a UK-based group which argues that humankind must undertake “widespread behaviour change to sustainable lifestyles … to live within planetary ecological boundaries and to limit global warming to below 1.5°C” (the more stringent limit set by the 2015 Paris Agreement on climate change).

As part of its work to publicise how projects and communities can withstand the effects of climate heating, the Alliance too is supporting Badvertising, which it is convinced can succeed.

40-year resistance

The RTA argues that advertising bans have worked before, provided they have had three factors in their favour: strong evidence from trusted sources; clear campaigning; and a threat to public health, which policymakers take seriously.

Even so, it says, powerful moneyed interests will oppose changes that threaten their income. Advertising is one key way of driving consumption, encouraging us to “shop till we drop”. In 2020 world expenditure on advertising is expected to reach US$691.7 billion (£520bn), up by 7.0% from 2019, despite the Covid-19 pandemic.

That’s more than China’s infrastructure investment programme after the 2008 financial crisis, and over four times more than the $153bn provided to developing countries in 2018 by the 30 members of the OECD’s development assistance committee.

With tobacco, once its huge public health impact became clear – 100 million people died in the last century from its use, and the figure for this century is expected to be ten times greater – campaigners had to work tirelessly for another 40 years until its promotion was banned.

The tobacco industry meanwhile resisted fiercely, arguing, for example, that adverts didn’t increase smoking but merely encouraged people to switch brands, despite evidence to the contrary.

“Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power”

For climate and health campaigners today there are valuable lessons to be learned from the fight against tobacco, the RTA says. Both tobacco smoke and car exhausts contain similar toxins that directly threaten human health.

Underlying health conditions mean that poorer households are worse hit than richer ones by the effects of tobacco and air pollution from vehicles, and so are more vulnerable too to health crises like Covid-19.

Junk food is another target for campaigners against advertising, particularly where child obesity is an issue. In London a ban on unhealthy food advertising was introduced in 2018, to widespread public approval. The UK government is now set to implement stricter rules on how junk food is advertised and sold across the country.

This year the Mexican state of Oaxaca banned the sale of sugary drinks and high-calorie snack foods to children. Mexicans drink 163 litres of soft drinks a year per head – the world’s highest level – and they start young. About 73% of Mexicans are considered overweight, and related diseases such as diabetes are rife.

A survey by El Poder del Consumidor (in Spanish) – a Mexican consumer advocacy group and drinks industry critic – found 70% of schoolchildren in a poor region of Guerrero state reported having soft drinks for breakfast. “When you go to these communities, what you find is junk food. There’s no access to clean drinking water,” said Alejandro Calvillo, the group’s director.

Doubt-spreading

In 2006 a US district judge ruled that tobacco companies had “devised and executed a scheme to defraud consumers … about the hazards of cigarettes, hazards that their own internal company documents proved they had known about since the 1950s.” After four decades of delay, obfuscation and the spreading of doubt by the industry, the tobacco companies were found guilty.

In the UK the first calls to restrict advertising came in 1962 from the Royal College of Physicians. The general advertising of tobacco products was banned in stages from 2003. But concern at the damage that advertising can cause continues.

Communities in the UK city of Bristol recently acted against the bright LCD billboards which have proliferated there, causing light pollution and using huge amounts of energy to adverise a range of goods and services. A Bristol initiative to help residents object to planning applications for new digital advertising screens has now led to a wider network, Adfree Cities.

Advertising is part of the broader public relations industry. The RTA quotes an American citizen, often called the father of public relations, Edward Bernays, who worked for the US Committee on Public Information, a body for official propaganda during the first world war.

Bernays once wrote: “Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power. We are governed, our minds moulded, our tastes formed, our ideas suggested largely by men we have never heard of.”

Doctors’ crucial intervention

One turning point in the battle against tobacco industry propaganda in the UK, the RTA says, was the involvement of the doctors’ trades union, the British Medical Association (BMA). This brought the people the public trusted most – their family doctors – into direct confrontation with the tobacco industry.

But the medical profession was to play another crucial part in protecting public health on a far wider front in 2017, when an article in the Lancet, the leading British medical journal, featured a major study, this time with evidence supporting the climatologists’ findings that climate change is a growing health hazard.

In response, Simon Dalby of Wilfrid Laurier University in Canada asks why we don’t use advertising restrictions for climate change in the same way that we have with other public health hazards like smoking.

Hundreds of millions of people around the world are already suffering because of climate change, he points out. Infectious diseases are spreading faster as the climate heats, hunger and malnutrition are worsening, allergy seasons are getting longer, and sometimes it’s simply too hot for farmers to tend their crops.

Professor Dalby’s suggestion? Not only should we restrict adverts for gas-guzzlers. We should treat climate change itself, not as an environmental problem, but as a health emergency. – Climate News Network

* * * * * * *

The Rapid Transition Alliance is coordinated by the New Weather Institute, the STEPS Centre at the Institute of  Development Studies, and the School of Global Studies at the University of Sussex, UK. The Climate News Network is partnering with and supported by the Rapid Transition Alliance, and will be reporting regularly on its work. If you would like to see more stories of evidence-based hope for rapid transition, please sign up here.

Do you know a story of rapid transition? If so, we’d like to hear from you. Please send us a brief outline on info@climatenewsnetwork.net. Thank you.

Tobacco advertisements are often banned these days. So why not ban adverts for gas-guzzling cars that damage the planet?

LONDON, 1 September, 2020 – Many countries now ban adverts for tobacco products and some now limit sales of junk food, to protect public health. All of them have reduced advertising, or ended it outright.

So, campaigners argue, why not do the same with adverts which promote high-carbon products and lifestyles, damaging people’s health and heating the planet?

There’s growing pressure for bans like that in the United Kingdom, with a focus on ending the promotion of highly-polluting cars, gas-guzzling 4x4s, also known as SUVs, an argument developed by a campaign called Badvertising.

The Rapid Transition Alliance (RTA) is a UK-based group which argues that humankind must undertake “widespread behaviour change to sustainable lifestyles … to live within planetary ecological boundaries and to limit global warming to below 1.5°C” (the more stringent limit set by the 2015 Paris Agreement on climate change).

As part of its work to publicise how projects and communities can withstand the effects of climate heating, the Alliance too is supporting Badvertising, which it is convinced can succeed.

40-year resistance

The RTA argues that advertising bans have worked before, provided they have had three factors in their favour: strong evidence from trusted sources; clear campaigning; and a threat to public health, which policymakers take seriously.

Even so, it says, powerful moneyed interests will oppose changes that threaten their income. Advertising is one key way of driving consumption, encouraging us to “shop till we drop”. In 2020 world expenditure on advertising is expected to reach US$691.7 billion (£520bn), up by 7.0% from 2019, despite the Covid-19 pandemic.

That’s more than China’s infrastructure investment programme after the 2008 financial crisis, and over four times more than the $153bn provided to developing countries in 2018 by the 30 members of the OECD’s development assistance committee.

With tobacco, once its huge public health impact became clear – 100 million people died in the last century from its use, and the figure for this century is expected to be ten times greater – campaigners had to work tirelessly for another 40 years until its promotion was banned.

The tobacco industry meanwhile resisted fiercely, arguing, for example, that adverts didn’t increase smoking but merely encouraged people to switch brands, despite evidence to the contrary.

“Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power”

For climate and health campaigners today there are valuable lessons to be learned from the fight against tobacco, the RTA says. Both tobacco smoke and car exhausts contain similar toxins that directly threaten human health.

Underlying health conditions mean that poorer households are worse hit than richer ones by the effects of tobacco and air pollution from vehicles, and so are more vulnerable too to health crises like Covid-19.

Junk food is another target for campaigners against advertising, particularly where child obesity is an issue. In London a ban on unhealthy food advertising was introduced in 2018, to widespread public approval. The UK government is now set to implement stricter rules on how junk food is advertised and sold across the country.

This year the Mexican state of Oaxaca banned the sale of sugary drinks and high-calorie snack foods to children. Mexicans drink 163 litres of soft drinks a year per head – the world’s highest level – and they start young. About 73% of Mexicans are considered overweight, and related diseases such as diabetes are rife.

A survey by El Poder del Consumidor (in Spanish) – a Mexican consumer advocacy group and drinks industry critic – found 70% of schoolchildren in a poor region of Guerrero state reported having soft drinks for breakfast. “When you go to these communities, what you find is junk food. There’s no access to clean drinking water,” said Alejandro Calvillo, the group’s director.

Doubt-spreading

In 2006 a US district judge ruled that tobacco companies had “devised and executed a scheme to defraud consumers … about the hazards of cigarettes, hazards that their own internal company documents proved they had known about since the 1950s.” After four decades of delay, obfuscation and the spreading of doubt by the industry, the tobacco companies were found guilty.

In the UK the first calls to restrict advertising came in 1962 from the Royal College of Physicians. The general advertising of tobacco products was banned in stages from 2003. But concern at the damage that advertising can cause continues.

Communities in the UK city of Bristol recently acted against the bright LCD billboards which have proliferated there, causing light pollution and using huge amounts of energy to adverise a range of goods and services. A Bristol initiative to help residents object to planning applications for new digital advertising screens has now led to a wider network, Adfree Cities.

Advertising is part of the broader public relations industry. The RTA quotes an American citizen, often called the father of public relations, Edward Bernays, who worked for the US Committee on Public Information, a body for official propaganda during the first world war.

Bernays once wrote: “Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power. We are governed, our minds moulded, our tastes formed, our ideas suggested largely by men we have never heard of.”

Doctors’ crucial intervention

One turning point in the battle against tobacco industry propaganda in the UK, the RTA says, was the involvement of the doctors’ trades union, the British Medical Association (BMA). This brought the people the public trusted most – their family doctors – into direct confrontation with the tobacco industry.

But the medical profession was to play another crucial part in protecting public health on a far wider front in 2017, when an article in the Lancet, the leading British medical journal, featured a major study, this time with evidence supporting the climatologists’ findings that climate change is a growing health hazard.

In response, Simon Dalby of Wilfrid Laurier University in Canada asks why we don’t use advertising restrictions for climate change in the same way that we have with other public health hazards like smoking.

Hundreds of millions of people around the world are already suffering because of climate change, he points out. Infectious diseases are spreading faster as the climate heats, hunger and malnutrition are worsening, allergy seasons are getting longer, and sometimes it’s simply too hot for farmers to tend their crops.

Professor Dalby’s suggestion? Not only should we restrict adverts for gas-guzzlers. We should treat climate change itself, not as an environmental problem, but as a health emergency. – Climate News Network

* * * * * * *

The Rapid Transition Alliance is coordinated by the New Weather Institute, the STEPS Centre at the Institute of  Development Studies, and the School of Global Studies at the University of Sussex, UK. The Climate News Network is partnering with and supported by the Rapid Transition Alliance, and will be reporting regularly on its work. If you would like to see more stories of evidence-based hope for rapid transition, please sign up here.

Do you know a story of rapid transition? If so, we’d like to hear from you. Please send us a brief outline on info@climatenewsnetwork.net. Thank you.